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CIL: What are your plans to increase tourism to Croatia from UK?
Tourism to Croatia from the UK and Ireland started slowly but steadily from 1997 when visitors trickled back, mainly to our coastal resorts and islands. In the past five years we have seen numbers increase rapidly to the point where last year there were almost 300 000 visitors from UK&Ireland. We seek to renew close co-operation with tour operators, airlines and other suppliers with the aim of introducing even more of Croatia to the British and Irish market. Beside marketing and promotional activities, part of our activities comprise study trips for agents and journalists, agent staff training, workshops...
CIL: How important is British tourism to Croatia?
British tourism has always been very important to Croatia. British guests are the number one world travellers, with among ca 70 million British visits made in 2007 around the world and a ca £35 bn spend during those journeys. There is no country in the world that wouldn’t like to attract British guests. But of course, it is not just about the economy, but people travelling around getting to know other countries and cultures, people, customs - there are different areas where Croatia and UK could benefit.
CIL:What are the most popular parts British destinations in Croatia?
The best known destination is Dubrovnik. The Dalmatia and Istrian regions are well known and visited.
CIL: Are there any destinations in Croatia that a British visitor should take a look?
Due to the relatively small distances between Croatian cities/regions it is easy to reach a few different regions during one stay. Croatia is full of diversity, the landscape including secluded coves, tiny islands, sleepy Istrian hilltop villages, rural hinterland and ancient Mediterranean cities like Pula, Zadar, Split, Korcula, Dubrovnik where each stone, narrow street, beautiful waterfront....has some secret story... Croatia is definitely a place to discover!
Porec, Istria – photo courtesy Croatian National Tourist Board
CIL: What kinds of people from Britain go to Croatia? What do they look for in a Croatian holiday?
Croatia is acquiring an image in the UK of an upmarket destination. The majority of guests still choose hotels, but more and more are booking villas and small boutique hotels, yachting as well. They are looking for local (food) specialties, an eno-gastro experience and high end service...
CIL: For those who may be reading this and have not visited Croatia, where would you recommend they go?
A cruise on a traditional sailing boat along the magnificent Adriatic coastline & islands, starting from Opatija south to Dubrovnik.
CIL: How can people find out more about visiting Croatia?
Visit www.croatia.hr which contains comprehensive information (and images) on the whole country.
Next page - May’s Recipe
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